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PayNow Corporate and Malaysia ’ s DuitNow both launched in 2018 and will have an impact in 2019 . China has become one of the largest markets for both domestic and international transactions . This development has encouraged many of the very large merchants such as Alibaba Group and JD . com to investigate the idea of branching out their e-commerce services to capture more ASEAN customers .
This is expected to continue driving the trend towards cross-border commerce in the region and it is expected that both B2C and B2B cross-border commerce will be a major growth
‘ For retailers in the Pacific region , the unique opportunity is to capture a greater share of the giant Asian markets ’
area for merchants in the ASEAN region this year . There will , however , be many challenges to address , such as understanding and addressing the local regulations in each country .
The other big challenge that will be faced with this cross-border growth is the capacity to understand and secure against fraud in various countries and new markets . Taking advantage of global consortium data and seeking advice from global e-commerce experts will be a crucial step for merchants as they plan their growth path .
APRIL 2019