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Headquartered in the San Francisco Bay Area , Trōv is an on-demand insurance platform that allows consumers to insure single items for any period of time they need entirely from their mobile phone . On its company website , the firm claims to be “ reinventing insurance for the mobile generation by making it simple , flexible and transparent ”. Claiming the 7th spot on the ranking , Trōv is available in Australia and the UK , and began its US roll-out in 2018 . www . fintechmagazine . com