ZIMNAT
Zimnat is making a virtue out of necessity and creating opportunity from adversity as it takes its digital future into its own control
122
T o be in business in Zimbabwe is to face a multiplicity of challenges . High rates of inflation following decades of fiscal instability make daily life difficult for everyone . For an insurance company to show growth against this background , however , is a sure sign that it is in tune with its market , and growth is just what Zimnat has succeeded in achieving over the last two years . “ Survival is no kind of a business strategy ,” says CEO Mustafa Sachak . “ The opportunities are there : people need to insure their lives and their assets , expand existing business and start new ones .” The market for Zimnat falls into four main categories , general insurance including motor insurance , life cover , microfinance ( limited duration loans ) and asset management .
Sachak is determined that Zimnat customers should not only be as well served as those in any other part of the world , but that each individual experience , each interaction , should be exciting , enabling and energising . In a society where queuing , economising and frustration are only too
APRIL 2020