FinTech Magazine April 2020 | Page 129

“ Our aim as a business is to be number 1 for customer experience . To really WOW the customer . To create raving fans for Zimnat !”

— Mustafa Sachak , CEO , Masawara PLC ( MASA ) delivering a fast and reliable digital service to all those raving fans .
The technology is being extended across all business units , and having control of it in-house circumvents the problems associated with using third-party platforms . Apart from the currency issue , maintenance , customisation and further development are in the control of the company , and an opportunity is created by being able to generate hard currency by selling or licensing the software abroad for hard currency .
“ A key advantage for us here has been our partnership with Sanlam , one of the biggest internationally active insurance groups in the world and the largest non-banking financial services company in Africa ,” explains Sachak . “ Sanlam acquired a 40 % interest in Zimnat in 2015 , and through this partnership we gained many advantages , from training and secondment opportunities that have helped attract top talent to the digital teams , to the access it gives us to wider African markets . Our in-house fintech capacity has been boosted through Sanlam ’ s considerable
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