“ If a policy is due for renewal , behavioural analysis can allow us to personalise their reminder and look at whether other products could be of benefit to them ”
— Mustafa Sachak , CEO , Masawara PLC ( MASA )
pan-African Masawara group has interests including health , hospitality , real estate and ICT . Partnerships like these confirm Zimnat ’ s position as a key asset in the national economy .
Zimnat ’ s digital transformation is a never ending process , Sachak noted . He wants to be alive to the changing needs and expectations of Generation Z and even Generation Alpha . Young people are not traditionally thought to be interested in insurance products but they soon will be , and for many in Zimbabwe responsibility comes early . They need protection as much as anyone . Another technique Sachak is keen to use is behavioural analytics . “ Behavioural and predictive analytics gathers data from a person ’ s preferences , social media interactions , travel habits , apps and more to personalise our product offering for them , and predict their wider needs whether in real time or in the future . When customers ’ policy renewal date comes along , for example , we can do more than simply remind them : behavioural analytics allow us to customise the most cost effective package for them , and suggest other products and services available within the group .”
It ’ s a vision for the company that he is keen to deliver , while accepting it won ’ t happen overnight . “ Different leaders within the organisation will be able to move at different speeds . We need to experiment , take a 360 degree view of the business as a whole , and help all our people to understand that vision .”
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