“ We wanted to allow the brokers to create a truly online experience for their clients while still giving them the benefit of their advice and know-how ”
— Joanne Church , COO , MyCRM
had little control over the development and maintenance of the third party applications . We wanted to allow the brokers to create a truly online experience for their clients while still giving them the benefit of their advice and know-how . Sam made it clear that he wanted the Loan Market to be the master of its own destiny online . He decided to create a team that could make that happen under the direction of CIO Eric Plumpton .”
One essential aspect of transformation is having the right team in place , she continues . “ The team we put together really started in December 2014 when we acquired a company called Split It and with it a comparison site called Better Bills ,” she said . “ We wanted comparison functionality for mortgage loans , empowering customers to do their own research and compare products .”
A house purchase is a big thing for most people . Today ’ s purchasers , while they know they should place themselves in the hands of a professional , like to come to that conversation fully abreast of the facts . Loan comparison was subsequently built into the Loan Market website , and the person leading the development of this customer interface was Jason Furnell , one of the key members of the development team . He also went on to steer the creation of the Online Fact Find , a significant differentiator in the market . Furnellis now Chief Customer Experience Officer of Loan Market , leading innovative solutions across the platform .
Further development of MyCRM was led by James Punnett , who had been instrumental in building the
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