FinTech Magazine April 2020 | Page 157

The company ’ s leaders also have key relationships with financial hubs in Singapore and Hong Kong , making it the ideal partner for those looking to make valuable connections as well as advice .
Despite the company ’ s impressive success , both in Australia and elsewhere , it would not have been able to achieve its goal of providing best-in-class service to clients without first-class partners . One such collaborator is FinancialForce , a professional services automation ( PSA ) provider , which united with GTA in 2018 . A partner in the true sense of the word , FinancialForce ’ s platform
allows GTA to manage resources , projects and drive value for its client ’ s ventures . GTA utilises the company ’ s Financial Management and Revenue Recognition solutions to provide its sturdy accounting and reporting capabilities , whilst FinancialForce ’ s ‘ Salesforce Einstein Analytics ’ and ‘ Sales Cloud ’ applications allow GTA to unlock the value of its data and gain a comprehensive understanding of performance information .
Dedicated not just to its clients , employees and shareholders , GTA has demonstrated its care for the wider Australian community with a number
157 www . fintechmagazine . com