EMPIRE LIFE
As the insurance industry evolves , we spoke to three Empire Life executives to find out how the company is transforming in an ever-changing marketplace .
Founded in 1923 , The Empire Life Insurance Company , or Empire Life , is a Canadian life insurance company that has been providing life insurance , investment and group benefits solutions to its customers for almost a century . Empire Life caters mainly to small and medium-sized companies in its group benefits division .
The company ’ s vision is to be Canada ' s most convenient insurance and investment company . Digitisation has become key to effectively delivering on this vision — streamlining the customer experience and making transactions seamless for customers , their advisors , and benefit plan members .
Christine Wyatt , Director of Group Digital Innovation , began her career in group insurance 18 years ago , joining Empire Life in 2011 . She is proud to be part of such an iconic organisation that is recognised across Canada , and says , “ My role has two aspects : my team looks at all the digital assets — that are customer and advisor facing — and we also work on strategic partnerships that help provide the connectivity and digital capabilities our partners need to deliver the intended customer experience .”
Future forward , unhampered by legacy systems Digital transformation has been at the forefront for every insurance company globally . Because Empire Life has grown
140 April 2022