EMPIRE LIFE
“ A strength of Empire Life lies in its focus solely on Canada and Canadian customers ”
VANESSA LYCOS VICE PRESIDENT GROUP PRODUCT AND MARKETING , EMPIRE LIFE
Wyatt says these investments have resulted in better data and better services . And the journey continues . “ Over the next 12 months , all of our projects and initiatives are aimed at driving the experience for advisors and plan sponsors — making it easier for them to access information and data that ' s critical to helping them make decisions about their benefits plans and what ’ s right for their employees . Examples include speed and accuracy in underwriting and in delivering proposals .
“ It ’ s about how we get that information in the door faster , quicker , and presenting information back to customers and advisors in the way they actually want to get that information . We ' re also doing a lot of work in terms of making administration easier . Managing a benefits program isn ' t always top of mind for our target market of small , medium business owners — who are exceptionally busy running their businesses .” On the healthcare front , the pandemic accelerated the need for digital technologies and made it easy for Empire Life to prioritise the onboarding of the Teladoc Mental Health Navigator and Telemedicine services . Lycos believes the focus on employee wellbeing is now front and center for many leaders .
EXECUTIVE BIO
VANESSA LYCOS
TITLE : VICE PRESIDENT GROUP PRODUCT AND MARKETING
INDUSTRY : INSURANCE LOCATION : CANADA
Vanessa Lycos is Vice-
President of Group Product Marketing at Empire Life . She is a community-oriented marketing and communications executive with 20 + years of experience in strategy , financial and insurance services , product management , marketing & communications , customer experience and business analytics . Vanessa ’ s educational background in the sciences , financial services and marketing .