Our flexibility is enabling them to grow , and as a result , we ' ve also been able to successfully grow our market share in a fairly short period of time .”
Insurance sector and digitization Brachman says Empire Life has been successful working with distribution partners via flexible technologies and products . “ We ' ve spent a lot of time and effort in the last years developing capabilities , digital and otherwise , to support a variety of business models . We don ' t have a one size fits all approach . Rather , we work with each of these partners to understand their business and their value proposition . Then we tailor our solution , capabilities , products and services , to really meet their needs . These strategic partners can include , MGAs , TPAs , advisors and insurtech platforms , who are adding a variety of different digital capabilities to their own offerings in the market .”
Brachman also points out that the increased involvement of fintechs and insurtechs within the industry as a whole has helped to close the protection gap within certain sectors . She says , “ The increased use of technology improves convenience and simplicity for the customer in terms of their
148 April 2022