FinTech Magazine - April 2023 | Page 45

BANKING

FACT # 1

ACCORDING TO A STUDY BY ADJUST , 90 % OF SUPER APP USERS ARE MOTIVATED BY CONVENIENCE

The adoption of smartphones has created the demand for super apps – not always for the best reasons . The Chinese government has embraced the concept , mainly because the country ’ s leadership has long been keen on developing methods to interact digitally with its 1.4bn inhabitants .
However , super apps also have a wide range of uses . For example , in January , the US-based fintech Medsi launched its new “ fintech and healthtech proposition for customers in Mexico ”. The platform enables a demographic that has a high number of citizens without any healthcare insurance options to access healthcare through its unique payment gateway and telehealth offerings .
Medsi offers a revolving line of credit that can be used by families for essential or elective health services and procedures . Once approved via an intuitive , threeminute application process , users can simply schedule disbursements , while Medsi pays the private doctor or clinic directly upon fulfilment via a QR code using the Medsi Credit app on their smartphones , available via Google Play or the App Store . It ’ s simple , fast , low-cost , and provides a much needed service . So , what ’ s not to like ?