He continues : “ There ’ s massive , pent-up demand to be unlocked in Mexico , and we ’ ve generated even-higher-thanexpected demand in just five months of operating commercially .

“ With the availability of our savings-tocredit finance solution , a much broader set of customers can now gain access to the treatments and procedures they want via a different type of ‘ health assurance ’ coverage that they completely own and control .”

Villalvazo points out that Mexico has the second-highest out-of-pocket ( OOP ) healthcare spend worldwide , with a whopping 45 % of OOP costs being covered directly by patients , making the country an outlier even within Latin America . The potential provided by the super app model therefore has far-reaching implications .

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