PAYMENTS
“ Fraudsters are using technology in more innovative and sophisticated ways to trick consumers ”
JOHAN GERBER EXECUTIVE VICE PRESIDENT OF SECURITY AND CYBER INNOVATION , MASTERCARD
“ Merchants can offer their customers a more personalised shopping experience by connecting the dots between their various sales channels ,” Olbe continues . “ This makes it easier to cater to customer needs .” Of course , if there ’ s one thing businesses shouldn ’ t forget , it ’ s that “ payments are personal for people ”, notes Gabriel de Montessus , Head of Global Enterprise at Worldpay .
He adds : “ Whether it ’ s a digital , contactless , embedded or BNPL payments , it is paramount to offer an array of options to accommodate the varying preferences we see today .
“ By accomplishing seamlessness across channels , consumers can feel confident that neither security nor convenience is affected by their choice of payment method .
“ Ultimately , this helps retailers not just deliver faster , smarter and easier payments to their customers , but enhances their ability to understand their consumers and how they are interacting with the brand across these channels .”
For Olbe , this seamless approach “ not only allows merchants to introduce new technologies but open new channels and expand to new regions more simply while empowering them to become a truly unified commerce business .”
Payments providers : Being ready for new technologies Evidently , being ready to introduce new technologies quickly will be
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