To create a data-driven personalised experience , challengers can serve notifications and recommended actions where and when appropriate .
For instance , delivering an in-app push notification about progress toward a financial goal . Pairing this with a recommended next-best action can be a game-changer for retention — and trust .
If a fintech understands its users ’ goals and why they take the journeys they do , then it can tailor communications to improve the product experience . Establishing this type of trust will increase retention and present opportunities to cross-sell into more areas of financial portfolios .
Olaf Baunack , Head of Sales Financial Services & Insurance at Intellias Customer experience and Open Banking ( seamless integration ) are now a defining competitive differentiator in the financial services sector .
Millennials and Gen Zs are growing their disposable income and personal wealth . Fintech product adoption is surging . When you pair these two facts
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