FinTech Magazine April 2024 | Page 30

LIFETIME OF ACHIEVEMENT IN FINTECH

Plaid

' s Mission
WATCH NOW
The alternative was to go directly to fintechs . Venmo , which was fast becoming something of a byword for sending money between friends and family , was an early adopter of the API because leaders recognised they needed an improved system for connecting their own tech to a user ’ s bank account .
Perret has admitted in the past that he had to overcome some reluctance to take this approach but soon saw the results .
Speaking to CNBC back in 2018 , he said : “ It was a great proof point to see tonnes of people using Plaid at scale inside of Venmo , which then helped launch us into a lot of other applications .” It ’ s certainly true that a prosperous relationship with Venmo appeared to be the catalyst that would truly propel Plaid into the mainstream .
The wider financial services community was taking notice and , in early 2020 – just before the COVID- 19 pandemic hit – payments giant Visa
30 April 2024