FOREWORD
MOBILE BANKING : THE AGE OF HYPER- PERSONALISATION For financial institutions , mobile banking is the gateway to most consumers ’ hearts . In this issue , we ask what makes a great mobile banking offering …
“ FOR FINANCIAL INSTITUTIONS , MOBILE
BANKING IS THE GATEWAY TO MOST
CONSUMERS ’ HEARTS ”
For financial institutions today , mobile banking is the primary point of contact they have with consumers , whether it be for making payments or organising finances in the latest banking apps .
‘ Personalisation ’ may have always been a banking buzzword , but perhaps now we ’ re reaching the realm of hyper-personalisation , where there is increased pressure to meet the needs of consumers on an individual level .
Mobile banking is , therefore , the key battleground for banks today . While it may be said we ’ re more likely to get divorced than change our bank account , as new and bespoke mobile banking services hit the market , it is becoming more important than ever for banks to match the leading innovations and personal mobile banking services available today .
In this issue , we look at the rapid rise of digitalisation in mobile banking and what makes a quality , hyper-personalised mobile offering .
We ’ ll also delve into the growing popularity of Buy Now Pay Later ( BNPL ) among consumers , the fintech investment landscape in 2024 and the latest technology platforms on the market .
And , as always , there ’ s plenty more content over on our website . Just head over to fintechmagazine . com .
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LOUIS THOMPSETT louis . thompsett @ bizclikmedia . com © 2024 | ALL RIGHTS RESERVED fintechmagazine . com 5