“ Our clients are very well-established industry leaders with a huge customer base , but need tailored solutions to provide superior consumer and merchant experience . It ’ s a win-win situation .”
In addition , Mastercard is continuously equipping fintech companies with the capabilities required to future-proof their businesses , whether in relation to risks like cybersecurity or fraud .
“ As fintech companies enter into business ,” Ajmal adds , “ they always think about growth which comes with the risk of fraud and cyber attacks .
“ We make sure they ’ re on the right path in terms of profitability because one such attack can set you back for years .”
Enhancing CX with AI Ajmal is a passionate believer in artificial intelligence . She reflects on the term first being coined back in the 1950s , long before the increased speed and power of computing made it possible for AI to scale .
“ Given your mobile phone now has more capacity than computers had in previous decades , AI is no longer science fiction – it ’ s a reality ,” Ajmal declares .
On the relatively recent rise of generative AI , Ajmal highlights the launch of OpenAI ’ s ChatGPT as an important milestone . Like millions of people around the world , she admits to experimenting with the groundbreaking chatbot , even asking it for parenting advice .
60 April 2024