MASTERCARD
We ’ re already seeing countless AI use cases in action , both in business and everyday life .
Ajmal recalls reading some research during an AI course at Harvard University , where respondents were asked whether they would be happy for their dentist to use AI to validate their diagnosis – and more than half said ‘ yes ’.
“ You could argue , ‘ why would anybody be okay with AI validating the diagnosis , especially when it comes to their teeth ?’,” she continues . “ But the answer is very simple : it ’ s in human nature to like anything that adds predictability and evidence . The human eye can only see so many shades of grey , so there will always be variation in decisions . AI can plug a lot of the gaps in decision-making across different industries and will transform a lot of businesses .
“ The key to scaling AI use cases is to start from a customer problem you want to solve . Don ’ t force-fit AI as a solution to every problem . In today ’ s world plenty of solutions are there , but the key is to find the right problem .”
The foundation of business Ensuring partnerships have the potential to become healthy , collaborative relationships , rather than simply transactional , is a crucial element of Mastercard ’ s operations . Ajmal references telcos like e &, which has millions of subscribers across multiple countries in
“ Trust and thinking from your heart is the foundation of doing business in today ’ s world ”
AMNAH AJMAL EVP MARKET DEVELOPMENT , EEMEA , MASTERCARD
62 April 2024