“ The shift to real-time predictive analytics strengthens security and improves customer trust by reducing false positives and streamlining authentication processes,” Mark emphasises. This improvement in accuracy not only prevents fraud but enhances the overall customer experience.
APIs: The future of embedded finance As predictive analytics becomes increasingly embedded within financial systems, the role of Application Programming Interfaces( APIs) grows more significant. These interfaces serve as the connective tissue between traditional banking infrastructure and newer digital services.
“ APIs are not just highways for transactions; they are becoming intelligent sentinels, embedding AI-driven risk assessments and behavioural analytics into every transaction,” explains Gunnar Mar Gunnarsson, CTO and Co-Founder of PAYSTRAX, a payment processing company.
The integration of APIs with legacy banking systems presents both challenges and opportunities.
Gunnar describes this situation as“ running a Formula 1 race with an engine
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