BBVA IN SWITZERLAND
Swiss private bank BBVA in Switzerland leverages AI, blockchain and strategic partnerships to transform financial services while COO and CFO drive innovation
Established in Zurich more than five decades ago, BBVA in Switzerland focuses exclusively on private banking services with a footprint primarily in Latin American countries, Spain and Turkey.
The bank serves a diverse clientele including individuals, family offices, trusts, investment funds and institutional clients.
Since 2003, BBVA in Switzerland has undergone significant evolution, navigating through numerous challenges in the financial landscape.
Javier Arranz, Chief Operating Officer( COO) of BBVA in Switzerland, has witnessed this transformation first-hand during his 21-year tenure with the institution.
“ A significant moment during this journey was the 2008 financial crisis which tested the resilience of many institutions, including ours,” Javier says.“ Our experienced team emerged stronger and more committed to providing exceptional service to our clients.”
This resilience has enabled BBVA in Switzerland to thrive while many competitors disappeared during turbulent times. The bank has leveraged its talented workforce to enhance offerings and ensure compliance with evolving regulations such as FATCA and CRS.
64 April 2025