BBVA IN SWITZERLAND
“ This not only improves efficiency but also frees up resources for more strategic initiatives which, from my standpoint, is vital to move towards a more efficient organisation,” she says.
From a strategic perspective, the CFO is now deeply involved in aligning technology with the company’ s overall business strategy. This requires cross-functional leadership and closer collaboration with IT departments – a significant change from the traditional CFO role.
“ The CFO is no longer just the guardian of financial performance but has become a key driver of digital transformation,” Eva emphasises.
Meanwhile, as COO, Javier focuses on implementing technological innovations while ensuring operational excellence. His role bridges the gap between strategic vision and practical implementation, making technological adoption a reality rather than just an aspiration.
“ I’ m very passionate about what happens in the finance industry, especially in subjects around technology,” Javier reveals.“ I especially like exploring innovative trends and advancements that will change the future of the financial sector.”
This passion translates into concrete initiatives that have positioned BBVA in Switzerland as a technology leader in the banking sector.
The pioneering move to cryptocurrency and blockchain One of BBVA in Switzerland’ s most significant innovations was its early adoption of cryptocurrency services.
“ I’ m very passionate about what happens in the finance industry, especially in subjects around technology”
JAVIER ARRANZ, COO, BBVA IN SWITZERLAND
“ We were the first tier-one bank in Europe, and among the first globally, to offer digital assets to our clients, ensuring a secure environment for cryptocurrency investment” Javier reveals.
This pioneering move represented a major departure from traditional banking practices, especially for an established institution with decades of history.
It demonstrated BBVA in Switzerland’ s willingness to embrace emerging technologies that many banks approached with caution.
Since launching crypto customer services in 2021, BBVA in Switzerland has gained increasing prominence in blockchain solutions. This experience has positioned the firm as a key player in the cryptocurrency space, allowing it to provide a robust and secure environment for digital asset custody.
70 April 2025