BBVA IN SWITZERLAND
The decision to enter the cryptocurrency market was not taken lightly. It required careful risk assessment, regulatory compliance considerations, and significant technological investment. The CFO’ s role in evaluating these investments and ensuring they aligned with business objectives was crucial.
“ As CFOs, we need to ensure that every investment in technology, whether AI, RPA or cloud-based systems, must directly support growth or efficiency,” Eva explains.“ What is crucial for me here is striking the right balance between operational efficiency and technology.”
This balance is particularly important when dealing with emerging technologies like blockchain, which offer significant potential but also come with implementation challenges and regulatory considerations.
Strategic partnerships fuel innovation The bank’ s commitment to blockchain technology is further demonstrated by its partnership with Ripple and its custody platform, Ripple Custody.“ The collaboration with Ripple and its custody platform, Ripple Custody, has been fundamental in optimising processes and improving efficiency in our operations in crypto assets,” Javier says.“ Ripple has amazing teams that have helped and oriented us, and they’ re constantly supporting us on our daily operations.”
Through this partnership, BBVA in Switzerland has enhanced its capabilities in digital asset and private key custody, ensuring a secure environment for clients investing in cryptocurrencies and other digital assets.
Beyond Ripple, BBVA in Switzerland works with other strategic partners including Swiss wealth technology firm Avaloq which provides the bank with the infrastructure to cover all digital asset capabilities.
72 April 2025