“ Our seamless payment rails and robust security framework allow merchants to tap into a new and growing consumer segment without taking on potential cryptocurrency fluctuations. We are excited to bring the power of crypto payments to Yuno’ s expansive merchant network.”
Yuno: How its mission compliments Crypto. com’ s Crypto. com Pay will be available at more than 300,000 shops in the UK, including retailers such as Starbucks, Nike, Apple, Colombia and Adidas. Through the partnership, Yuno merchants will benefit as it supports multiple cryptocurrencies such as BTC, ETH, PYUSD and CRO.
McDonalds, NetEase Games, Uber, GoFundMe, inDrive and Rappi are some clients that use Yuno. The infrastructure firm aims to simplify global payments for fast-scaling companies worldwide and enterprise merchants.
Juan Pablo Ortega, CEO and Founder of Yuno, says:“ Partnering with Crypto. com to offer crypto payment capabilities aligns perfectly with Yuno’ s mission.“ We want to provide innovative and flexible payment solutions to our merchants that decrease operational friction. This partnership enhances the shopping experience for consumers and opens new revenue streams for our merchants.”
Popularity and consumerism for crypto In addition to companies announcing partnerships for the further accessibility of everyday-use of crypto, there has been a steady increase in the push to consumers through popular media.
Partnerships between large sporting bodies such as football clubs and digital investment platforms demonstrate the large push toward consumers, promoting the use of digital assets and investments.
Revolut Audi announced a multiyear partnership with Nexo as its Official Digital Assets partner in attempts to redefine digital wealth for F1 fans.
Football sponsorships extend as far as the eye can see, with advertisements for digital assets spanning the playing field, ready for live and virtual audiences to engage with.
Sports is not the only sector that crypto has attempted to dominate, as neobanks and major payments processing companies announce introductions to stablecoins.
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