FINTECH STRATEGIES
Sumsub approaches fraud prevention from the identity layer outward, a strategic orientation that reflects its origins as a KYC and compliance platform and its subsequent expansion into full-cycle fraud detection.
The company’ s Identity Fraud Report 2025-2026, drawn from over four million fraud attempts and survey data from more than 1,500 fraud professionals and end-users, offers one of the more granular accounts of how identity-based fraud is evolving at the operational level.
The report’ s headline finding, a 180 % year-on-year increase in sophisticated, multi-step fraud, points to a structural shift in the threat environment. Where 2024 saw widespread deployment of accessible fraud-as-a-service toolkits, 2025 brought a consolidation into fewer but more organised operations, with synthetic identities, deepfakes and coordinated account abuse replacing lower-skill mass attempts.
The platform’ s own data indicates that 76 % of fraud attempts occur postonboarding, during routine user activity such as logins and transactions, a finding that has directly informed Sumsub’ s expansion into device intelligence and continuous behavioural monitoring.
The company’ s product architecture reflects this, combining KYC, transaction monitoring, device fingerprinting and fraud network detection within a single integration, with the aim of providing consistent risk assessment across the full customer lifecycle rather than at discrete checkpoints.
With over 4,000 clients across fintech, crypto and e-commerce, and recognition from Gartner as a sector leader, Sumsub’ s positioning is that identity and fraud prevention are inseparable problems, and should be addressed by a single, configurable platform rather than assembled from disconnected point solutions.