GOING GLOBAL WITH ECOMMERCE
LEADERSHIP
“ YOU CAN SEE SOME LOCAL WINNERS ACROSS EUROPE , CHINA AND THE US . HOWEVER , CROSS-BORDER BUSINESS IS STILL VERY NEW TO EVERYONE ”
Raymond Qu , Founder and CEO , Geoswift
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GOING GLOBAL WITH ECOMMERCE
One of the most notable ways Chinese businesses are expanding across the world is through ecommerce , with popular companies like Alibaba becoming well-known in the west and developing other business areas from logistics to AI development . Qu says trusted internet giants can provide a good gateway for Chinese businesses to make themselves known overseas . “ For ecommerce , the most challenging thing is to build credibility with the customer ,” says Qu . “ Why do they trust you to buy stuff online from your stores ? At the early stage , the most important thing is to
AUGUST 2019