39 just puts that barrier back up .
Once you have completed your capital raise , you now have the big issue of building your network . In Web 2.0 terms this is called ‘ Customer Acquisition ’ and is possibly the biggest challenge for teams to overcome . Blockchain companies are in effect network companies relying , rather like social media projects , in an active network of evangelists , users , developers and investors as their customers . Blockchain projects usually have a token attached and this token needs to be in the right hands . As these networks are decentralised , projects need quality teams or individuals running nodes or adding to the open source software code . They will run transactions and operate the network with a founding team who act as part of the project advisory team . ICOs tended to put the token in the hands of people who wanted a quick buck and move on . There was no loyalty or interest in the longer term vision of the projects and few of these people
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