23 understand , but we have the notion of an ‘ account ’ with a set of attributes that the bank can scale as it chooses .
“ The idea is that , if you look at banking infrastructure of yesterday against that of the future , then you ’ ll see historically that banks have built thousands - even tens of thousands - of products , because any change or variation in things like different accounts has to be manufactured as a ‘ new ’ product ,” he continues . “ The core of a transformation and a platform like LEVERIS is about removing that complexity and providing a technology that allows the building of any unique set of services for a consumer based on a very limited number of products in the back end . Adding a new card , a new person to the account or so on doesn ’ t increase the product complexity in our world , and that ’ s a real revolution in financial services . There ’ s no major technology required , it ’ s how you pose the pieces and , really , it ’ s about how far your imagination goes .”
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