BANKING
“ INVESTING HAS MOVED FROM WOOD-PANELLED OFFICES TO THE INTERNET . THROUGH TECHNOLOGIES LIKE OPEN BANKING AND APIS , PROVIDERS HAVE MADE THE DIGITAL-FIRST INVESTING EXPERIENCE FAR MORE SEAMLESS AND CUSTOMER-FRIENDLY ”
LIAM GRAY FINTECH GROWTH ACCOUNT MANAGER , PLAID investment startup Quartr , believes fintech companies are leading this financial literacy movement by providing all investors the knowledge and access to make informed financial decisions . “ No matter age , experience or background , individuals are now able to research , select and invest in stocks from their own homes ,” he says .
Osman says financial apps like Quartr , eToro and Robinhood have led to a substantial boost in retail investments , creating a level playing field for investors . “ This influx of investment from new demographics shows the impact that digital tools have had on the accessibility of investing . Financial education and investment apps address major pre-existing inequities in the was incredibly difficult to manage . Platform technology was a massive game changer in organising customers ’ investments into one place where they could get more involved in the investment process .”
He points out that these innovations have created far more transparency in the space through technologies such as Open Banking , because clients can view the performance of their portfolio collectively whenever they want to and can examine individual fund performance . This , he says , took a lot of the pressure off advisers in providing updates to clients on performance .
DeFi in investment Technology developments have democratised the investment space , providing education on all things finance and encouraging new demographics to become self-directed investors . Sami Osman , co-founder and CEO of the Swedish
40 August 2022