BANKING
“ The more information the better , but it must be provided in a manageable and personalised way ,” he points out , noting that customer usability must also be a consideration . “ The initial set up process also needs to be as frictionless as possible . With an ageing population , many clients need to have a platform sign up process that is seamless and doesn ’ t put them off investing .”
New technologies driving the investment space Access to data and accessibility in terms of sharing information between accounts and investment information is also crucial to the new investment customer demographic . Super apps are a key element of this , providing mobile-ready access to account information and investment data in one place . But other platforms have also proved useful .
“ There is no doubt that fintech apps have aided investors across all demographics and disrupted the traditional investment landscape ,” says Osman . “ However , social media platforms are also worth a mention . I first met the other Quartr co-founders on Twitter . We ’ re part of a wider network , sharing our investment knowledge and understanding with social media communities . These platforms facilitate investors meeting and exchanging information through forums like Reddit , Discord groups , YouTube channels , Twitter and Stocktwits .”
He believes social technology channels are playing a major role in shaping the new investment space . “ These technologies are influencing and disrupting the investment market in ways never seen before , harnessing the power of investor communities , and are capable of reshaping financial markets . They ’ ve introduced new ways of thinking about investing and
“ WITH AN AGEING POPULATION , MANY CLIENTS NEED TO HAVE A PLATFORM SIGN-UP PROCESS THAT IS SEAMLESS AND DOESN ’ T PUT THEM OFF INVESTING ”
FINN HOULIHAN MANAGING DIRECTOR , ARLO GROUP