VITALITY
Personalised digital healthcare The idea is that healthcare and coverage should be as personalised as possible so it can support people throughout all the health changes in their lives , minor or major , to maximise their health . In 2021 , Vitality announced its data-driven approach to realise this . Called ‘ Next Best Action ’, the new initiative brings together Vitality ’ s data science capabilities with its expertise in understanding individual health risks to provide members with that one action that would have the biggest impact on their future health .
“ We all have risks , whether they ' re lifestyle or they ' re clinical risk factors . But where do you start ? You can take an overweight person and tell them ‘ you need to eat healthy ’. Well , we all know that . But what is the trigger , the pathway , for that person that would resonate and help them get started on that journey ? It might just be , can you do 5,000 steps , four days a week , as a starting point ? After that , you can expand your usage of the Vitality Programme .”
LEADING IN BEHAVIOURAL CHANGE
DID YOU KNOW ...
“ I think it is really important to appreciate that Vitality is a behavioural change programme . We ' re not just telling you , ‘ you ' re overweight ’, ‘ you ' re inactive ’ or ‘ you ' re a smoker and you need to stop ’; we give you the tools and support and help to make that change happen , in a way that is sustainable for the long term .” - Dr Keith Klintworth
74 August 2022