CREDIT UNION OF AMERICA
Moving fintech forward However , while it ’ s important to keep a balance between the latest technology and maintaining personal points of contact for members , technology can be used extensively to support and grow both sides .
The key to maximising technology in the backend for Douglas is using data in the right way . “ Working on our data warehouse is great because we can already know what a prospective member is looking for before they show up . We can get access to their transaction histories , and maybe they ’ re missing a loan service they didn ’ t know they could have . Using data in the right way with Arkatechture as our vendor helps us better tap into what a customer may need .”
The right use of customer data is important for members too , as Germann notes the credit union ’ s ability to now offer fast pre-approved loans , whether “ it ’ s a US $ 40,000 car loan or a US $ 25,000 credit card . It also makes our employees ’ lives easier , so they can focus on other things , and we ’ re seeing this grow our numbers , as it ’ s speeding up processing that would have taken far longer before .”
“ For us , it ’ s asking how we can get even better implementation ; how we are testing ourselves or using external entities to test us ”
JON DOUGLAS CHIEF INFORMATION OFFICER , CREDIT UNION OF AMERICA
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