FinTech Magazine August 2023 | Page 142

Better . com
Affirm

TOP 10 04

Better . com

$ 905m

With US $ 905m in total funding , Better . com operates an online platform for mortgage origination . Founded in 2016 by parent company Better Holdco , Inc ., the fintech has funded over US $ 45bn in home loans and US $ 25bn in cumulative coverage through its Better Cover and Better Settlement Services division . Ranked in first place on LinkedIn ’ s Top Startups List for 2020 and 2021 , Better . com has made huge growth strides , most recently raising US $ 500m in 2021 with lead investment from SoftBank Vision Fund . 03

Affirm

$ 1.5bn
A leader in buy-now-pay-later financing , Affirm offers a range of instalment loans to consumers at the point of sale . Founded in 2012 as part of startup studio HVF , the fintech launched an app in 2017 so consumers could take out loans when paying by mobile at retailers . A remote-first company , Affirm adapted to the pressures of workforce isolation during the COVID-19 pandemic to retain flexibility and functionality . A partner of Walmart and more recently Stripe , Affirm has created a partner network for its instalment loan services .
142 August 2023