FinTech Magazine August 2023 | Page 15

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Germany becomes latest European country to incentivise culture among young adults

Berlin , Germany

An exhibition hall within the Pergamon Museum in Berlin . Germany has become the latest European country to offer a free ‘ cultural pass ’ to citizens turning 18 in a bid to incentivise spending on culture and the arts . The initiative , which launched in June , provides € 200 towards the cost of museum and gallery admission , live events and theatre . Italy was the first country to offer such a scheme seven years ago , followed by France and later Spain . The latter imposed limits for different types of spending , following criticism that vouchers weren ’ t being used on a diverse enough variety of cultural experiences .
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