MoneySparxs enables credit unions to extend and reinforce their people-focused reputational advantage into the digital realm by providing Sparxs to their members and customers , cost-effectively engaging and people and sparking them to save , spend , borrow , and invest wisely - fueling better outcomes for the credit union , their community , and the individuals they serve :

Customers enjoy better , individualized assistance and guidance , tailored to their specific circumstances .

The credit union reaps long lasting financial growth that can only come from customer satisfaction , loyalty , and trust : a greater share of wallet , more product adoption and usage , and reducing churn .

Behavioral Banking codifies the aspects of psychology , neuroscience and behavioral economics , ( Behavioral Science ) which characterize the dominant role emotions have in how we think about and make decisions regarding money . It understands why most people would rather go to the dentist than deal with their finances and how best to engage them . Then , using advanced analytics and AI , it creates situationally relevant and emotionally activating money-related scenarios ( Sparxs ), individualized and curated to each persons ’ unique situation and concerns .

To learn more about the benefits that credit unions like MSUFCU have achieved through behavioral banking with Exagens ’ MoneySparxs , click here .