Use more image captions as often as possible fintechs are designed to offer ways of improving financial access , which Maxim leverages to support underserved areas of the credit union ’ s different communities . “ At MSUFCU we have a lot of student accounts . The question is how do we keep them interested and engaged including after they graduate ? How do we get them excited about credit unions when they think all they need is a Venmo instead of a bank account ?
“ For me , the goal is to create new products and digital member experiences that take advantage of AI , machine learning , blockchain , and other emerging technologies that help personalising the experience for younger members ( and really all members ) to get them products that are the right fit and are the most convenient for them .”
Not content on providing ways to just take MSUFCU above the competition , for Maxim , it ’ s important to share new innovations and tech products with the wider credit union ecosystem .
“ What ’ s unique about the credit union industry is that we like to share and collaborate , which for me is really exciting . It ’ s great to have a community , rather than having a singular focus , to talk about innovations , share ideas , and work together to move the whole credit union industry forward .”
Sticking to your roots Although sharing innovations between banks and other financial institutions is typically considered counterintuitive , for Maxim , this is only natural for credit unions .
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