MSUFCU
“ Innovation is the core of what credit unions are . When credit unions first popped up as a result of anti-bank sentiment following the Great Depression , they were considered an innovative way to deliver financial services to people – members had control .”
“ At MSUFCU , we were an early adopter of ATMs , and in the 1950s-1960s , we had one of the first female CEOs in the financial industry at the time . Today , our chatbot , Fran , is named after her .”
Serving students , faculty and staff , and alumni , MSUFCU sticks to its roots , having been founded by a selection of Michigan State University ( MSU ) faculty and staff in 1937 .
Finding financial solutions for all university campus goers is part of the ethos and not just MSU . MSUFCU has a partnership with Oakland University , too as Oakland University Credit Union , and has recently launched two digital-only brands to further support students in their life ’ s financial journey in AlumniFI and Collegiate Credit Union .
Personalising a service Now serving a range of community sectors , including government , hospitals and local SMBs , and a wide range of ages from birth to over 100 , the aim for Maxim and MSUFCU is to personalise services for each individual and business .
Of course , finding the right mix of products for a potential member is doable following consultation , but in an era of speed and technological innovation , Maxim says it ’ s important to know the right product for the right person soon after they walk through the door – data and technology help us do just that . fintechmagazine . com 71