PAYMENTS Building consumer confidence While the underlying technology shows considerable promise, consumer trust has been slower to develop. Mark acknowledges that this represents a fundamental challenge for the industry.
“ Trust isn’ t built overnight – it’ s earned through consistent focus, sustained investment and a relentless commitment to putting customers first,” he reveals.
The issue extends well beyond fraud prevention to encompass comprehensive consumer protection frameworks.
When consumers make payments to businesses but fail to receive goods or services, they need confidence that robust reimbursement mechanisms are in place. This assurance becomes particularly crucial for A2A payments, which typically offer fewer built-in protections than established card transactions.
The irrevocable nature of many A2A transactions compounds this challenge. Once initiated, these payments cannot be easily reversed, placing greater emphasis on prevention and dispute resolution mechanisms. Consumer confidence will ultimately drive the demand growth that the industry needs to achieve meaningful scale.
“ When consumers trust A2A payments, we can expect to see demand increase and the opportunity for A2A networks to scale,” Mark explains.
Creating viable business models Beyond trust, successful A2A scaling requires commercially viable models for all ecosystem participants. Banks, fintechs, payment providers and policymakers each need clear incentives to invest in the technology and infrastructure required.
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