Personetics , MCU has developed AI analytics to process mass data more efficiently , making it possible to identify and adapt to potential threats across a much larger data sample . “ We are going to have the ability to analyze hundreds of thousands of members ’ data and transactions , running it through an artificial intelligence engine and coming out with valuable , relevant and meaningful insights which will help them improve their financial wellbeing .” MCU has built its own proprietary digital and analytics platform , allowing
them to process member data within their own network and leverage the rapid up-scaling required to keep up with modern security challenges and the influx of new members . One such partner was SAS . “ We brought in SAS to the organization and it ’ s really allowed us to take our analytics to the next level . We ’ ve started building logistic regression models , and neural network models that basically help us with identifying credit risk , product propensities and helping us segment our members .”
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