create innovative solutions for bill pay and money movement . In addition to Q2ebanking , Visions has also entered into a new partnership with SWBC to streamline the company ’ s payments infrastructure creating a safe , secure and consistent platform for its members . Supporting the member in a way that is optimal to their lifestyle is of paramount importance to Visions FCU .
In addition to payments , Novak is focusing on bolstering Visions FCU ’ s
“ Delivering a top tier member experience across every channel has become an increasing trend across the entire banking industry and for Visions , it ’ s our communities , members and employees that are really the driving force behind digital transformation journey ”
— Thomas Novak AVP of Digital Banking , Visions Federal Credit Union overall digital systems to support ongoing business needs . For instance , through the implementation of more sophisticated technology , such as machine learning , he explains that Visions FCU currently utilizes a digital marketing tool powered by machine learning for personalized marketing within digital banking , noting that “ we have datasets that we are working on with our fintech partner , Micronotes , to determine the probability of someone benefitting from a certain product or piece of educational content . If there is a high propensity , then we communicate with the member within digital banking through a conversational note to see if they wish to move forward .” He highlights that , every time a campaign is run , the result is more targeted and provides stronger insights . Most recently , a certificate campaign helped to yield over US $ 4.3mn in deposits .
With regards to other technologies , Novak highlights work in the Business Performance Department exploring robotic process automation ( RPA ): “ Business Performance is in the early stages of utilizing RPA within our card servicing department to reduce the
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