of operating with a startup mentality and , through your innovation and technology , compete with them . What I saw very quickly is that the startup way of working – being really innovative , developing ideas rapidly and proving the concept early before further development – is how Maarten and Graeme were approaching innovation within L & G . It was obvious that it should be the way in which we as a wider organisation should approach all our projects . Think like a startup , fail fast , fail cheaply and keep innovating .”
Since , Loo , Ectors , Findlay and their Future Ventures colleagues have relied on the “ very repeatable and simple ”
Harry Potter problem model to identify the key ‘ problems ’ for L & G , and seek out the opportunities to scale them up . Despite working within the confines of one of the largest insurance , pension and investment companies , the team is resolute in its disruptive mindset : “ It may sound strange to some , but we really feel like a startup company ,” says Findlay . “ We have a modest fixed budget and culturally we ’ ve adopted a mentality whereby we move very rapidly , try and fail quickly , and we don ’ t waste time reaching decisions .”
Naturally , that mindset has resulted in the development of several innovative new products . This includes new
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