CLICK TO WATCH : ‘ RSA – DIGITAL RISK IS NOW EVERYONE ’ S BUSINESS ’ 55 they ’ re exposed to and assess these in the context of the business to determine the right digital risk strategy that balances the needs of the customer and the business with the need for security .
Trust is often mentioned , particularly when it comes to fintechs or new digital banking solutions . Do you think consumers do have issues with trust ?
It ’ s often a question of demographics . Typically , the older generation is often more wary of new startups and fintech companies , compared to more
familiar high-street banks and brands . In my experience , because they ’ ve grown up in the digital age , younger people are more bothered about convenience and user experience , and therefore more open to fintech innovation .
Revolut and Monzo are good examples of brands that are disrupting the traditional market . So , while there is a portion of the market that will always go for the stability of a known brand , this is changing . When you consider that the customers who will be the most profitable – those who will be
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