KEEPING LIBERTEX IN THE GAME
The common theme with any ecommerce business is acquiring , converting and retaining the customer ,” reasons Grant Brett , CIO & Transformational Leader at Libertex . “ They ’ re absolutely similar in terms of process and strategy . The only thing that ’ s different is the ‘ game ’. So , the dynamics of the particular ‘ game ’ is really only a small part of the overall process flow . Having that experience in different industries ( gaming , manufacturing , banking , telcos ) helps me guide our team to apply learnings that can improve our trading platform .” Brett recalls that four years ago he realised the company needed to build a bonus engine but faced resistance from old school thinking that dictated that ’ s not how things are done with Forex . “ I remember saying , ‘ guys , we need to build a bonus engine and be running hundreds of campaigns every day to attract customers .’ Of course , it ’ s all changed now because the market ’ s become more competitive , while regulation has become much tighter . I ’ m here to make sure we look outside of our bubble at what other industries , like gaming , are doing to make sure we maximise the potential for our business .”
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