BROKERLINK
Alena Kharkavets , VP Digital Strategy and CX , outlines the transformation roadmap that ’ s enabling a new , digitally driven vision of insurance processes
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A t a time when it seems like there ’ s insurmountable uncertainty about so many aspects of life , BrokerLink is spearheading a new approach to the insurance process : one that emphasises clarity , community and customercentricity . Founded in 1991 , this Canadian company has managed to create an expansive presence across the country , with over 140 branches serviced by more than 2,000 employees .
“ I ’ ve been in insurance for over 13 years . Throughout my entire career , I ’ ve always had the mindset of wanting to understand how all the pieces fit together ,” says Alena Kharkavets , VP Digital Strategy and Customer Experience . Joining BrokerLink in October 2013 , Kharkavets relates that her current role , in combination with her extensive industry experience in actuarial , corporate development , operations and sales , provides her with the “ big picture thinking ” she needs to thrive . That holistic mindset is crucial for a company with a broad geographic footprint , which , nonetheless , must still deliver a consistent level of high quality
DECEMBER 2020