customer value at all times will ultimately reap greater success .
When considering the direction of the company as it prepares to enter 2021 , Kharkavets states that BrokerLink will remain as dedicated to transformation as ever , “ We like to set ambitious goals . We then break them down into small steps and say , ‘ Okay , here ’ s where we are going and here ’ s how we ’ re going to achieve it ’.” This approach will be bolstered by collaborating with its partner companies to help improve customer experience by responding to their needs . Central to BrokerLink ’ s future success will be an inherent trust in the value of digital technology and fast-paced R & D , which Kharkavets highlights as being particularly important . “ The term ‘ digital transformation ’ can be intimidating for many because it ’ s a big term ,” she adds . “ But you don ’ t need to do everything at once , so long as you ’ re putting the right building blocks in place .”
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