APPLICATIONS
27 years ago , I decided to try out one of the neobank offerings . One of the first things I did was to play around with the bank ’ s integrated payment notifications . I created an event for a merchant payment from our joint bank account ( my partner ’ s hairdresser ) so that I ’ d receive a mobile notification to my device reminding me to comment on the hair cut . Furthermore , I was able to make sure the payment came from a designated virtual pot and then logged on a Google sheet .”
APPLICATIONS
As demonstrated by Poole , this direct communication and sense of ‘ fun ’ is something that was totally foreign from traditional , paper-based interactions between customers and service providers . As such , the ability for modern fintechs to create engaged and genuinely enthusiastic communities has never been readily more available . The finance industry appears to be aware of this fact ; Eckenrode ’ s research
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