FinTech Magazine December 2020 | Page 30

“ I ’ m a principal consultant at Infinity Works , specialising in helping businesses transform and modernise their digital customer platforms and experiences . Prior to joining Infinity Works in 2018 , I worked in the financial services sector for more than 20 years ”
FINTECH
30 to influencing true decisioning , it becomes more transformative ,” states Tae . “ So much of wealth managers ’ ability to assist a client depends on their ability to understand them at a deeper level . By gathering data on client behavior , interests , preferences , and more , a wealth manager will be able to tailor offerings with respect to risk tolerance .”
In addition to enhanced personalisation , another distinct benefit for payments is the increased ease with which transactions can be completed : “ We are moving to a future where payments become so easy and convenient that most charges will be invisible at the point of sale ,” says Poole . “ In the short term , using radio-frequency identification ( RFID ) could result in seamless public transport payments . Amazon has gone a step further by combining QR codes , RFID and computer algorithms .” It should be noted that , in this instance , making payments as easy as possible for the customer takes strategic priority . “ Amazon ’ s single click-to-buy innovation was a milestone in the digital space . It feels

“ I ’ m a principal consultant at Infinity Works , specialising in helping businesses transform and modernise their digital customer platforms and experiences . Prior to joining Infinity Works in 2018 , I worked in the financial services sector for more than 20 years ”

— Richard Poole , Principal Consultant , Infinity Works
DECEMBER 2020