Delivering the shopping experience that it believes consumers “ deserve ”, Klarna is a Swedish fintech that has been making waves in the industry . From its recent valuation at $ 10.6bn following a $ 650m equity funding round , to hitting the ‘ seven million customers ’ milestone in the UK in March 2020 , the company is truly a fintech heavyweight . Offering direct payments , ‘ pay after delivery ’ options and a ‘ one click ’ purchase experience , the company specialises in making digital transactions easy and convenient for the user . With 85 million end-customers globally , and 200,000 merchants , Klarna also holds a 10 % share of the Northern European ecommerce market .

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