“ People want to engage through WhatsApp and SMS , email and video calls , and face-to-face so we ' ve had to think about how we re-engineer business processes and customer processes as a result of customer demand ”
ANDREW DAY GROUP CHIEF DATA OFFICER , PEPPER GLOBAL
that ' s going to make a massive difference , although they do vary in scale obviously from application to application .”
Digital transformation While many new fintechs took to digital transformation with ease because they were built with agile core technologies , other companies with a longer history have not found the task quite such a smooth ride . But shaking off the old and embracing the new can be an invigorating process if the business culture is welcoming of change .
He explains , “ I think businesses that are 20-plus years old have a degree of legacy - certainly from a tech perspective . Widespread use of cloud , software as a service , etc ., are relatively speaking in technology terms , new to the party . And actually , when we started 20 years ago , smartphones didn ' t exist . “ So I think it ' s fair to say that the business has been on a journey . I think a lot of that is
94 December 2021