EVENT ROUND UP
With this new age of social media , companies can no longer hide their intentions towards their customers . Too many wrong moves will get you called out with a low rating and scathing review . The mindset of ‘ Us vs Them ’ that used to underpin many different retail sectors , most notoriously insurance , is becoming a thing of the past . In the ' Insurance and the Need for Customer Centricity ' panel , James Wright , Head of Technology at Beazley , and Adam Powell , COO for Policy Expert , explained that customers simply won ’ t stay with providers who treat them with disdain .
This harks back to a comment made by Jennifer Bisceglie , CEO & Founder of Interos , at Procurement & Supply Chain LIVE back in October 2022 . She stated that the modern customer isn ’ t loyal to any particular brand and will go for the most convenient product at the most convenient price . In finance , new service providers spring up daily that are hungry to compete in the market . This saturation heavily penalises companies who are unwilling to adapt with services that put the customer at the centre of operations . Customers want to know that their insurance provider is on their side and will come through if the worst happens .
Fintech , DeFi and economic instability This has never been truer today . Climate change is making modern living more unstable . Countries anticipating a future fight for resources are acting accordingly , along with two years of disruption created by the pandemic , which has led to unrest and uncertainty across the globe . In finance , the ‘ boom and bust ’ cycle that most recently caused a significant downturn in the cryptocurrency market has shaken the confidence of many investors . One conversation that brought this into sharp focus was ' The Longevity of Crypto in the Modern Day Economy ', where Yorick Naeff , CEO at BUX ; Rupert Poland , Vice President – UK Financial Institutions Digital Asset Lead with Marsh & McLennan Companies ; and Saphyre ’ s Gabino Roche Jr discussed whether crypto was still viable .
While Yorick agreed with Rupert ’ s assertion that there have been a lot of macroeconomic conditions that created volatility in the market , he said it ’ s also “ just part of growing up ”. The fact that we have been so spoiled with the growth of the market over the past few years has distorted the optics , making this sudden downturn seem more extreme . “ This is
108 December 2022