FLYFISH LTD
( Left to right ): Savvas Pashias , CFO , Shay Merary , CBDO , Michael Zetser , CEO ,
Flyfish through a single point . The company ’ s approach differs from traditional banking aggregators by providing a unified onboarding process and integrated compliance framework , addressing key pain points in business banking .
Flyfish ’ s foundation stems from serial entrepreneur Michael Zetser ’ s previous experience in the startup sector . As he identifies , a series of fundamental challenges in the current business banking landscape led to the company ’ s formation . “ The idea behind Flyfish arose from recognising several gaps in the market . For starters , while there are many financial services available , SMEs often have to manage multiple platforms for different but basic financial tasks such as payroll , international payments and expense tracking ,” he says .
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